AI Insights · Timothy · October 2021
Top 5 Shopping Apps on Android in Africa - Q3 2021
Discover the performance of the top 5 shopping apps on Android in Africa during Q3 2021, based on data from Sensor Tower.
The third quarter of 2021 showcased notable trends for the top shopping apps on the Android platform in Africa. Here’s a closer look at the performance of the leading apps, based on Sensor Tower data.
JUMIA Online Shopping saw a dynamic quarter with weekly downloads peaking at around 472K in the last week of September, up from 380K at the beginning of July. Weekly active users for JUMIA varied between 3.3M and 3.7M, showing a slight increase towards the end of the quarter.
Alibaba.com - B2B marketplace experienced a steady growth in weekly downloads, starting at 219K in late June and reaching approximately 352K by the end of September. Active user numbers increased consistently from 2.3M to nearly 2.9M throughout the quarter.
Amazon Shopping also showed significant growth, particularly in September. Weekly downloads surged from around 21K at the beginning of July to over 349K by the end of September. Active users followed a similar trend, rising from 1M to approximately 1.7M.
SHEIN-Shopping Online saw its weekly downloads increase from 56K at the start of the quarter to 120K by mid-September. The active user base also grew, reaching around 626K by the end of September.
Lastly, Souq.com had a fluctuating download rate, starting at 113K in late June, peaking at 153K in mid-July, and then declining to about 9.6K by the end of September. Active users saw a sharp decline from 1.5M in August to approximately 391K by the end of September.
For more detailed insights and data, visit Sensor Tower.
