Top 5 Lifestyle Apps on Android in Africa Q3 2021

The third quarter of 2021 saw significant activity in the Lifestyle category on the Android platform in Africa. Here’s an in-depth look at the performance of the top five apps based on weekly downloads, revenue, and active users.

Muslim Muna: Quran Azkar Athan, developed by Muslimuna Studio, experienced steady growth. Weekly downloads surged from around 111K at the start of the quarter to nearly 291K by the end of September. Revenue peaked at approximately $293 in the last week of September, while active users consistently rose, reaching nearly 3.7M by the quarter's end.

MySafaricom from Safaricom Limited started the quarter with 130K downloads, peaking at 208K in early September, before declining to about 81K in the last week. Active users showed growth from 1.2M in late June to over 1.7M by the end of September.

Pinterest maintained stable download figures throughout the quarter, starting at 120K and ending at around 137K weekly downloads. Active users remained robust, peaking at approximately 3.3M in early September before slightly declining towards the end of the quarter.

Ablo - Nice to meet you! by MassiveMedia saw fluctuating download numbers, starting the quarter at 50K, dropping to around 19K in early September, and then recovering to about 24K by the end of the month. Revenue saw a peak of $822 in mid-July. Active users also fluctuated, starting at approximately 370K and ending at around 310K.

My Airtel from Airtel Africa experienced consistent growth in downloads, beginning the quarter with 29K and ending with nearly 59K weekly downloads. Active users increased steadily from around 419K to over 523K by the end of September.

These trends highlight the dynamic nature of the Lifestyle app category on Android in Africa. For more detailed insights and analytics, visit Sensor Tower.