AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Android in South Africa Q3 2021
Explore the performance trends of the top 5 apparel apps on Android in South Africa during Q3 2021, including download and active user statistics.
In Q3 2021, the top 5 apparel apps on the Android platform in South Africa showcased varied performance trends in terms of weekly downloads and active user metrics. Data from Sensor Tower provides a comprehensive look at these trends.
SHEIN-Shopping Online experienced a significant rise in weekly downloads, starting from 28K in late June and peaking at approximately 93K in the week of September 20. Active users also saw a steady increase, growing from around 289K at the beginning of the quarter to over 362K by the end of September.
Floryday - Shopping & Fashion had a fluctuating download trend, with numbers ranging from 4.1K to a high of 12.6K in mid-August. The app's active users increased from 11.2K at the start of the quarter to 17.3K by mid-August, before stabilizing around 11.8K towards the end of September.
Nike: Shoes, Apparel & Stories saw its weekly downloads reach a peak of about 13K in mid-July, followed by a gradual decline to around 4.8K by the end of September. Active users mirrored this trend, peaking at 21.6K in late July and then dropping to around 14K by the end of the quarter.
Newchic - Fashion Online had a notable peak in weekly downloads at 7.1K in mid-July, followed by a general decline to approximately 2.3K in late September. Active users also peaked at 9.7K in mid-July before decreasing to around 5.1K by the end of the quarter.
LovelyWholesale-Shopping saw its downloads peak at 9K in early August, followed by a sharp decline to just 253 by the end of September. Active users reached a high of 5.8K in early August but dropped significantly to around 1.4K by the end of the quarter.
These insights highlight the dynamic nature of the apparel app market in South Africa during Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
