Top 5 Apparel Apps on Android in Portugal for Q3 2021

During the third quarter of 2021, several apparel apps stood out on the Android platform in Portugal. Let's explore the performance of the top 5 apps: SHEIN-Shopping Online, ABOUT YOU Online Fashion Shop, Nike: Shoes, Apparel & Stories, H&M - we love fashion, and Airy - Women's Fashion.

SHEIN-Shopping Online demonstrated notable activity. Weekly downloads fluctuated, peaking at around 19.5K in late August and showing a slight decline towards the end of September to 16K. Active users started at approximately 299K and saw a minor decrease, closing the quarter at about 274K.

ABOUT YOU Online Fashion Shop experienced a downward trend in weekly downloads, starting from 14.7K at the beginning of July and tapering off to about 8.9K by the end of September. However, active users showed consistent growth, beginning at 14.3K and increasing steadily to reach 33.5K by the end of the quarter.

Nike: Shoes, Apparel & Stories had a relatively stable performance in terms of downloads, with numbers hovering around 3.5K to 4.2K throughout the quarter. Active users remained steady, starting at 30.2K and maintaining a similar level throughout the quarter, ending at 29.8K.

H&M - we love fashion saw a peak in downloads in mid-July with around 4.2K, followed by a gradual decline, ending September with approximately 3.1K downloads. Active users showed minor fluctuations, starting at 52K and peaking at 59K at the end of August, before ending the quarter at roughly 57K.

Airy - Women's Fashion experienced a more pronounced decline in weekly downloads from 5.5K at the end of June to about 1.2K by late September. Active users also saw a significant drop, starting at 5.4K and decreasing to 1.7K by the end of the quarter.

These trends highlight the varying levels of engagement and popularity among the top apparel apps in Portugal. For more detailed insights, visit Sensor Tower.