Top 5 Apparel Apps Performance on Android in the Netherlands, Q3 2021

The third quarter of 2021 saw interesting trends in the performance of the top 5 apparel applications on the Android platform in the Netherlands. Based on data from Sensor Tower, here's a closer look at the weekly downloads and active user metrics for these apps.

SHEIN-Shopping Online experienced a decline in weekly downloads from 14K in late June to about 5.2K in mid-September, before rebounding to 8.6K by the end of the quarter. The app's weekly active users showed a slight decline from 372.7K at the beginning of the quarter to 307.2K in early August, followed by a steady increase, peaking at 334.7K by the end of September.

Zalando – online fashion store saw a general downward trend in weekly downloads, starting at 9.1K in late June and dropping to 4.6K by the end of September. Active users for the app fluctuated, beginning the quarter with 162.2K, dipping to around 141K mid-quarter, and ending on a high note with 165.1K.

ABOUT YOU Online Fashion Shop maintained relatively stable weekly download numbers, fluctuating between 3K and 4.6K during the quarter. Active users for the app saw a gradual increase from 50.7K at the start of the quarter to 50.5K by the end, peaking at 51.2K in mid-September.

H&M - we love fashion experienced a gradual increase in weekly downloads, starting at 3.2K in late June and reaching 4.1K by the end of September. The active user base showed some fluctuation, beginning with 120K in late June, dropping to 100.5K in early September, and then increasing to 128.3K by the end of the quarter.

Nike: Shoes, Apparel & Stories had a relatively stable download trend, starting at 2.7K and ending at 3.4K. The active user numbers also remained stable, with a slight increase from 13.8K in late June to 15.4K by the end of September.

For more detailed insights and data, visit Sensor Tower.