Top 5 Apparel Apps on Android in the UK - Q3 2021

The third quarter of 2021 saw notable activity in the apparel app market on the Android platform in the United Kingdom. Here’s a detailed look at the performance of the top 5 apps in this category.

SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, peaking at around 48.4K in mid-July and ending the quarter with approximately 32.4K. The app’s weekly active users showed a slight downward trend initially, reducing from 636.8K at the start of the quarter to 548.4K by mid-August, but then rebounded to 587.3K by the end of September.

JD Sports maintained a relatively stable download rate with a slight peak of 17.2K in late August. Its weekly active users fluctuated slightly but generally stayed around the 95K to 100K range, ending the quarter with approximately 96.8K active users.

ASOS saw a consistent increase in weekly downloads, reaching a high of 22.6K by the end of September. Active user numbers for ASOS remained steady throughout the quarter, starting at 128.6K and ending at 129.9K.

Nike: Shoes, Apparel & Stories showed a relatively stable download trend, peaking at about 14.7K in mid-July and maintaining around 12.6K by the end of September. The app’s active users saw a slight increase, starting at 55K and rising to approximately 61.7K by the end of the quarter.

Lastly, Airy - Women's Fashion displayed a significant decline in both downloads and active users. Weekly downloads dropped from 14K at the beginning of the quarter to just 2.9K by the end of September. Similarly, active users decreased from 14.1K to 4.9K during the same period.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.