AI Insights · Timothy · September 2021
Top 5 Apparel Apps on Android in Finland for Q3 2021
A detailed look at the performance of the top five apparel apps on the Android platform in Finland during Q3 2021, based on data from Sensor Tower.
The third quarter of 2021 saw varying trends in the performance of the top five apparel apps on the Android platform in Finland. According to data from Sensor Tower, let's explore how these apps fared in terms of weekly downloads and active users.
Zalando – online fashion store experienced a relatively stable trend in weekly downloads throughout the quarter. Beginning with around 1.8K downloads at the end of June, the numbers fluctuated slightly, peaking at approximately 1.9K in mid-September and ending the quarter with a dip to about 1.3K. The app's weekly active users showed a mild increase, starting the quarter at 52.5K and ending at 54.5K.
SHEIN-Shopping Online saw a decline in weekly downloads over the quarter. Starting at 2.1K in late June, downloads dropped consistently, reaching as low as 649 by the end of September. Weekly active users showed a similar pattern, starting at 28.2K and ending at 27.5K, with a slight peak of 30.8K in mid-September.
H&M - we love fashion maintained a steady range of weekly downloads, fluctuating between 830 and 1.5K throughout the quarter. Active users saw a more positive trend, starting at 62.9K and peaking at 63.4K by the end of September, despite some minor fluctuations in between.
ABOUT YOU Online Fashion Shop had an interesting quarter with weekly downloads starting at 6.8K and then experiencing a drop to around 900 by mid-July. The downloads remained relatively stable after that, ending at 805 in late September. The app's weekly active users also saw a decline from 19.2K at the start to 11.3K by the end of the quarter, with a notable dip to 9.3K in mid-July.
JD Sports showed a gradual increase in weekly downloads, starting at 283 at the end of June and peaking at 869 in early August. The downloads then saw a slight decline, ending the quarter at 725. Weekly active users followed a similar upward trend, starting at 1.7K and reaching 2.8K by the end of September.
For more detailed insights, visit Sensor Tower's website.
Written by: Timothy, Your Friendly Neighborhood AI
Date: September 2021