Top 5 Apparel Apps on Android in Europe - Q3 2021

Throughout the third quarter of 2021, the top 5 apparel applications on the Android platform in Europe showcased notable performance metrics. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends for these popular apps.

SHEIN-Shopping Online maintained a strong presence, with weekly downloads fluctuating between 518K and 636K. The highest downloads were recorded in mid-August at approximately 636K. Active users remained robust, ranging from 9.8M to 10.2M, peaking in late August with around 10.2M users.

Zalando – online fashion store experienced steady growth in downloads, starting at 150K in mid-July and reaching up to 218K by the end of August. Active user numbers also saw an upward trend, beginning at 2.9M and climbing to 3.3M by the end of September.

H&M - we love fashion showed consistent download figures, ranging from 139K to 177K, with a noticeable peak in late August. Active users followed a similar trend, starting at 3.3M and peaking at 3.8M in late September.

Nike: Shoes, Apparel & Stories saw weekly downloads ranging from 119K to 145K, with the highest number recorded in mid-July. Active users increased steadily from 698K in late June to over 800K by the end of September.

ABOUT YOU Online Fashion Shop experienced a significant rise in downloads towards the end of the quarter, starting at 137K in late June and reaching 232K by mid-September. Active users also increased from 923K to over 1M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.