Top 5 Apparel Apps on Android in Germany: Q3 2021 Performance

In Q3 2021, the top 5 apparel apps on the Android platform in Germany showed varied trends in weekly downloads and active users. Here is a detailed look at their performance:

SHEIN-Shopping Online experienced a gradual decline in weekly downloads early in the quarter, dropping from approximately 38K to 22K by early September. However, there was a noticeable uptick towards the end of the quarter, reaching around 27.6K in the last week of September. Weekly active users followed a similar pattern, decreasing from 868K at the beginning to about 678K by the end of August, before recovering to 737K in the final week of September.

Zalando – online fashion store maintained a relatively stable download rate, with a slight increase mid-quarter. Weekly downloads peaked at about 32.7K in the last week of August, stabilizing around 25K by the end of September. Weekly active users showed a consistent upward trend, growing from 453K at the start to approximately 476K by the end of the quarter.

bonprix - fashion & style saw fluctuations in weekly downloads, starting at around 20K and experiencing a dip to about 11K in mid-September before climbing back to 15.3K by the end of the quarter. Active users demonstrated a steady increase, rising from 230K at the beginning to about 269K in the last week of September.

H&M - we love fashion had relatively stable weekly downloads, fluctuating between 14K and 20K throughout the quarter. Weekly active users showed a positive trend, starting at 393K, with minor fluctuations, and closing the quarter at approximately 406K.

ABOUT YOU Online Fashion Shop had a consistent performance in weekly downloads, ranging between 14K and 17K. Active users also showed a steady increase, starting from 175K at the beginning and ending at about 168K in the last week of September.

For more detailed insights and data, visit Sensor Tower.