AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Android in Brazil Q3 2021
Discover the performance trends of the top 5 apparel apps on Android in Brazil during Q3 2021, including download numbers and active user metrics.
During the third quarter of 2021, the top 5 apparel apps on the Android platform in Brazil showcased varied performance metrics in terms of downloads and active users. Here’s a detailed look at each app's performance, based on data from Sensor Tower.
SHEIN-Shopping Online saw significant activity in weekly downloads, peaking at approximately 607K during the week of August 9. The app maintained a strong presence throughout the quarter with weekly downloads ranging between 426K and 607K. Active users also showed a positive trend, rising from 4.2M at the start of the quarter to 4.6M by the end of September.
Riachuelo – Comprar roupas experienced fluctuating download numbers. The highest weekly downloads occurred in early July with 291K, followed by a dip to 116K in late September. The number of active users also varied, initially increasing to 1.1M in mid-July before declining to around 887K by the end of the quarter.
HOLIN-Fashion Shopping Online had a notable spike in weekly downloads, reaching 373K during the week of August 23. Starting at 98K weekly downloads in late June, the app saw a peak in mid-August before stabilizing around 111K by the end of September. Active users mirrored this trend, peaking at 630K in late August and then stabilizing around 350K.
Lojas Renner - Comprar Roupas maintained a relatively stable download rate, with weekly downloads hovering around 154K at the beginning of the quarter and slightly dropping to 125K by the end. Active users saw fluctuations but generally stayed around 1.5M throughout the quarter.
Marisa: Roupas, Calçados, Moda experienced a downward trend in downloads, starting at 171K in late June and decreasing to about 55K by the end of September. Active user numbers also declined, from 741K at the start of the quarter to 532K by the end.
These data points highlight the dynamic nature of user engagement and app performance in the apparel category on Android in Brazil. For more detailed insights and analytics, visit Sensor Tower.
