Top 5 Apparel Apps on Android in Bulgaria: Q3 2021 Performance

In the third quarter of 2021, the top 5 apparel applications on the Android platform in Bulgaria showcased interesting performance trends. Here is a detailed look at each app's weekly downloads and active users.

efootwear - online fashion saw a fluctuating trend in weekly downloads, starting with approximately 8.6K at the end of June and experiencing a dip to around 1.4K by late August. The downloads later picked up, reaching 3.8K by the end of September. Weekly active users showed a similar pattern, with numbers starting at 22.9K and dipping to 13.2K in late August before recovering to around 18K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced steady growth in weekly downloads, starting at 4.1K in late June and peaking at 5.4K in early September. Active users also increased, starting at 72.6K and reaching a high of 83.9K by the end of September, indicating a consistent rise in user engagement.

CCC club, shoes and fashion maintained a stable download rate throughout the quarter, with weekly downloads ranging from 1.7K to 2.7K. Active users demonstrated gradual growth, starting at 2.1K and increasing to 4.9K by the end of September, reflecting a steady increase in user interaction.

Fashion Days - online shopping showed moderate fluctuations in downloads, beginning at 1.5K in late June and peaking at 2.7K in mid-August. Active user numbers were relatively stable, starting at 22K and ending at 22.2K, indicating consistent user engagement throughout the quarter.

MODIVO - Fashion store online had a consistent increase in weekly downloads, starting at 858 in late June and rising to 1.5K by the end of September. Active users also increased steadily, from 1.6K to nearly 3K, suggesting growing popularity and user retention.

These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.