AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Android in Belgium for Q3 2021
Discover the performance of the top 5 apparel apps on the Android platform in Belgium during Q3 2021, including trends in downloads and active users.
In the third quarter of 2021, the top 5 apparel apps on the Android platform in Belgium experienced varied performance in terms of weekly downloads and active users. Here's a detailed look at these trends, based on data from Sensor Tower.
SHEIN-Shopping Online saw weekly downloads fluctuate throughout the quarter, peaking at approximately 11.8K in mid-July before dipping to around 7.2K by the end of August. Active users for SHEIN remained relatively stable, starting at 110K in late June and ending at 101K by the end of September.
Zalando – online fashion store experienced a steady flow of weekly downloads, with numbers ranging from 4.7K to 8K. The app had a high of 8K downloads at the end of August. Active users for Zalando showed some decline, starting at 160K in late June, dropping to 149K in mid-September, and then rebounding to 173K by the end of the quarter.
ABOUT YOU Online Fashion Shop had weekly downloads that hovered between 2.5K and 4.5K, peaking at 4.5K in late August. The app’s active user base remained fairly consistent, with slight fluctuations, starting at 27K in late June and ending at 27.5K by the end of September.
H&M - we love fashion recorded weekly downloads that showed a significant increase from around 2.5K in mid-July to a peak of 5.4K in early September. Active users for H&M started at 101K in late June, dipped to 83K by late July, and then climbed back to 101K by the end of September.
Nike: Shoes, Apparel & Stories experienced a steady range of weekly downloads, between 1.8K and 3.5K, with a notable peak at 3.5K in the last week of September. Active users for Nike increased slightly over the quarter, starting at 20K in late June and reaching 22K by the end of September.
For more insights and detailed analytics, visit Sensor Tower.