AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Android in Argentina for Q3 2021
Explore the performance of the top 5 apparel apps on Android in Argentina during Q3 2021, with insights on weekly downloads and active users, sourced from Sensor Tower.
In Q3 2021, the top 5 apparel apps on the Android platform in Argentina showed varied performance in terms of weekly downloads and active users. Below, we delve into the key metrics for each app.
adidas: Shop Shoes & Clothing saw a notable increase in weekly downloads, starting at approximately 6.8K in the first week of July and peaking at around 13.4K in early September. Active users also exhibited a steady upward trend, beginning at about 82.7K and reaching over 105K by the end of the quarter.
SHEIN-Shopping Online showcased a moderate but consistent performance in downloads, with figures ranging from 2.4K to 3.7K throughout the quarter. The app maintained a stable number of active users, starting at around 51.2K and peaking at approximately 57.6K in late July.
Zara experienced a more fluctuating download pattern, beginning the quarter with around 2.8K downloads and dropping to as low as 754 downloads by the end of August, before slightly recovering to 1K by late September. Active user numbers reflected a similar trend, starting at about 20.3K and ending the quarter at around 15.4K.
FARFETCH - Shop Luxury Fashion had a significant surge in downloads in the first week of August, jumping from 631 to 3.4K. This spike was followed by a decline, stabilizing around 1.5K to 2K downloads per week. Active user numbers increased from 841 at the beginning of the quarter to over 3K by mid-September.
Soulmia-Fashion Shopping showed a strong start with downloads peaking at 2.9K in mid-July, but then faced a rapid decline, dropping to single digits by mid-August.
These insights are based on data from Sensor Tower, which provides more detailed analytics on the performance of mobile applications.