AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Android in Africa Q3 2021
Discover the performance trends of the top 5 apparel apps on the Android platform in Africa during the third quarter of 2021, including SHEIN, H&M MENA, Modanisa, AE + Aerie Middle East, and Max Fashion.
During the third quarter of 2021, the top 5 apparel apps on the Android platform in Africa demonstrated varied performance trends in terms of downloads and active users. Data provided by Sensor Tower offers insights into the weekly metrics for these leading apps.
SHEIN-Shopping Online saw a significant rise in weekly downloads, beginning at approximately 56K in late June and peaking at around 120K in the week of September 20. Active users also increased steadily, starting from nearly 497K at the end of June and reaching approximately 626K by the end of September.
H&M MENA - Shop Fashion Online experienced fluctuating downloads throughout the quarter. Downloads ranged from around 13K to 32K, with a notable peak in the last week of September. Active users followed a similar trend, starting at about 62K in late June and climbing to approximately 89K by the end of the quarter.
Modanisa: Modest Hijab Fashion had a more stable download pattern, averaging around 15K to 22K downloads per week, with a slight dip in September. Active users for Modanisa showed modest growth, beginning at roughly 39K in late June and ending the quarter at around 39K, with minor fluctuations in between.
AE + Aerie Middle East displayed a mixed performance in downloads. Starting strong with roughly 11K downloads in late June, the numbers peaked at about 28K in early July before experiencing a decline, stabilizing around 2K to 3K towards the end of September. Active users mirrored this trend, starting at approximately 9K and peaking at around 34K in mid-July, before tapering off to around 7K by the end of the quarter.
Max Fashion - ماكس فاشون showed a consistent increase in downloads, starting at about 6K in late June and peaking at roughly 14K in late August. Active users also followed an upward trajectory, beginning at approximately 32K and reaching around 40K by early September, before seeing a slight decline towards the end of the quarter.
For more detailed insights and trends, you can visit Sensor Tower.
