AI Insights · Timothy · July 2021
Top 5 Shopping Apps Performance in Sweden Q2 2021
In Q2 2021, the top 5 shopping apps in Sweden showed varied performance in downloads and active users. Discover how these apps fared in terms of user engagement and popularity.
The second quarter of 2021 saw notable trends in the performance of the top 5 shopping apps in Sweden. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user trends for these apps on a unified platform.
SHEIN - Shopping Online experienced a consistent rise in weekly downloads, peaking at around 22K in the first week of June. The app's weekly active users also saw a steady increase, reaching approximately 336K by the end of June.
Amazon had a fluctuating download pattern, with a peak of about 11K in the first week of May and a subsequent dip. Active users for Amazon grew from around 196K in late March to over 206K by the end of June, showcasing a stable user base.
Zalando – Online fashion saw a peak in downloads in early May, with weekly numbers hitting over 10K. Active users for Zalando varied throughout the quarter but remained around the 180K mark, indicating steady engagement from users.
Lidl Plus had a notable peak in downloads in early April with around 8.6K but faced a decline towards the end of June. The active user count for Lidl Plus hovered around 110K, showing consistent usage despite the download fluctuations.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads, especially in late June, reaching approximately 18K. The app's active user base grew remarkably, from around 18K in late March to nearly 44K by the end of June, reflecting increased user engagement.
For more detailed insights and data, visit Sensor Tower.
