AI Insights · Timothy · July 2021
Top 5 Shopping Apps in New Zealand Q2 2021: Performance Analysis
Discover the performance trends of the top 5 shopping apps in New Zealand during Q2 2021, including downloads and active user metrics.
The second quarter of 2021 saw notable trends in the performance of the top 5 shopping apps in New Zealand on a unified platform. Below is a detailed analysis of their weekly downloads and active users.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting with 8.0K in late March and peaking at 8.5K in mid-April. Downloads then dipped to a low of 6.5K in early May before climbing back to 7.7K by late June. The app maintained a strong engagement with weekly active users, rising from 67.5K at the end of March to 81.9K by the end of June.
The Warehouse - Shop and Save saw a varied download pattern, starting at 6.6K in late March, dropping to 4.1K in late April, and then surging to 8.2K by the end of June. Active users showed a slight decline initially, from 46.4K in late March to 39.1K by late April, but rebounded to 46.0K by the end of June.
Afterpay: Shop Smarter displayed a steady increase in weekly downloads, beginning at 3.9K in late March and reaching a peak of 6.5K in late May before stabilizing around 5.1K to 5.5K in June. Active users remained consistently high, starting at 75.5K in late March and peaking at 83.1K in late May, before ending the quarter at 82.0K.
Woolworths NZ experienced significant fluctuations in downloads, beginning at 3.1K in late March, peaking at 9.2K in early May, and then dropping to 3.5K by the end of June. Active user numbers showed an upward trend, starting at 35.1K in late March and reaching 47.8K by early May, before slightly declining to 36.5K by the end of June.
Wish: Shop and Save had a stable download pattern, starting at 4.3K in late March, peaking at 5.2K in early April, and then settling around 3.2K to 3.5K by June. The app maintained a strong base of active users, starting at 98.7K in late March and peaking at 105.6K in early April, before stabilizing around 94.2K to 99.3K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
