Top 5 Shopping Apps in Kenya Q2 2021: Performance Overview

In the second quarter of 2021, the shopping app landscape in Kenya saw varied performance among the top 5 apps, with significant trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides insights into the dynamics of these leading shopping apps.

JUMIA Online Shopping displayed a remarkable increase in weekly downloads, reaching a peak of approximately 76.7K in the final week of June. The app saw a consistent rise from mid-May, starting around 24.2K to 64.9K by mid-June. Weekly active users also surged, peaking at 425.3K in mid-June, before slightly declining to 373.1K at the end of the quarter.

Jiji Kenya: Buy & Sell Online experienced a downward trend in weekly downloads, starting at 31.6K at the end of March and decreasing to 20K by the end of June. Weekly active users also saw a decline, dropping from 145K at the start of the quarter to approximately 125.2K by the end of June.

Alibaba.com - B2B marketplace showed a fluctuating but overall increasing trend in weekly downloads. The app started with 23K downloads in late March, dipped in April, but recovered to around 21.5K by the end of June. Active users followed a similar pattern, peaking at 194.3K in the final week of June.

Kilimall - Affordable Shopping saw an upward trend in weekly downloads, starting at 12.5K in late March and increasing to 20.4K by the end of June. Active users also rose from 120.8K at the beginning of the quarter to 139.2K by the end of June, showcasing steady growth.

Lucky Ten experienced a mixed trend in weekly downloads, peaking at around 16.3K in late March but falling to 8.4K by the end of June. Despite the fluctuating downloads, weekly active users showed a general increase, reaching a peak of 46.1K in mid-June before slightly declining to 40K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.