Top 5 Shopping Apps in Italy: Q2 2021 Performance

During the second quarter of 2021, the top 5 shopping apps in Italy showcased varied performance trends across downloads and active users. Here's a detailed look at their metrics based on Sensor Tower data.

SHEIN - Shopping Online experienced a steady download rate, with weekly downloads fluctuating around 73K to 92K. The app saw its highest downloads of approximately 92K in the week of April 5. Weekly active users for SHEIN remained robust, starting at 3.8M and peaking at around 4.1M by the end of May.

Amazon displayed a declining trend in weekly downloads, starting from 82K at the end of March and dropping to about 52K towards the end of April. However, downloads saw a slight recovery in June, reaching around 59K. The app maintained a strong user base with weekly active users ranging between 4.1M and 4.6M throughout the quarter.

Zalando – Online fashion showed stable download numbers, generally hovering between 45K and 62K. The peak was observed in the week of April 26 with approximately 60K downloads. Active users saw a similar consistency, ranging from 869K to around 960K, with a notable peak of 960K in the week of April 26.

Wish: Shop and Save faced a downward trend in downloads, starting from about 56K in mid-April and falling to approximately 33K by the end of June. Active users also saw a decline, starting at 1.4M in early April and dropping to roughly 939K by the end of the quarter.

Lastly, Vova had variable download numbers, ranging from 27K to 55K. The app saw its peak downloads of around 55K in the first week of April. However, active users for Vova showed a slight decline over the quarter, from approximately 367K at the beginning to about 339K by the end of June.

For more detailed insights and data, visit Sensor Tower.