Top 5 Shopping Apps Performance in Croatia During Q2 2021

In the second quarter of 2021, the shopping app landscape in Croatia saw various trends across the top five applications, with data sourced from Sensor Tower.

ABOUT YOU Online Fashion Shop, published by ABOUT YOU GmbH, experienced a decrease in weekly downloads, starting at approximately 6.3K at the beginning of April and declining to around 3.8K by the end of June. The app maintained a relatively stable base of weekly active users, fluctuating from 45.4K to 43.4K throughout the quarter.

Lidl Plus, from Lidl Digital International GmbH & Co. KG, showed a downward trend in downloads, beginning at about 4.9K and ending the quarter at approximately 3.7K. Weekly active users also saw a slight decrease, starting at 59.8K and closing at 54.4K.

ZAFUL - My Fashion Story, published by SOUTHSTAR(HONG KONG)LIMITED, had an upward trajectory in weekly downloads, peaking at 3.4K in mid-June before settling at 2.8K by the end of the quarter. Active users increased steadily from 14.6K to 19.4K over the same period.

AliExpress - Shopping App, operated by Alibaba, saw a decline in weekly downloads from 3.6K at the start of April to 2.4K by late June. Despite this, the app maintained a strong active user base, with numbers slightly decreasing from 149.4K to 114.6K.

Lastly, BestSecret from Best Secret GmbH, reported a decrease in weekly downloads, starting at 2.4K and ending at 1.7K. Its active users remained relatively stable, with a minor fluctuation around the 14K mark throughout the quarter.

For more detailed insights and data trends, visit Sensor Tower.