Top 5 Shopping Apps in Denmark Q2 2021: Performance Overview

In Q2 2021, the top 5 shopping apps in Denmark showcased varying trends in downloads and active users. Here's a detailed look at their performance.

SHEIN - Shopping Online saw its weekly downloads peak at 14.9K in the week of June 7, followed by a decline to 7K by the end of the quarter. The app's active users increased from 57.2K at the start of the quarter to a high of 75.6K in early June, before ending at 65.4K.

Zalando – Online fashion experienced a more stable trend in downloads, with a slight dip from 6.4K to 4.7K over the quarter. Active users started strong at 164.1K and peaked at 176.6K by the end of May, then settled at around 160.4K by the end of June.

IKEA showed a notable spike in downloads, reaching 14.5K at the end of May before declining to 7.6K by the quarter's end. Active users followed a similar pattern, peaking at 24.4K in early June and then stabilizing around 21.4K.

ABOUT YOU Online Fashion Shop had a significant increase in weekly downloads, starting at 4.5K and surging to 16.3K by the end of June. Active users also saw a rise from 15.9K at the beginning of the quarter to 37.1K by the end.

Finally, Coop. Scan&Pay, App offers maintained steady weekly downloads, hovering around 3.8K to 5.1K. Active users started at 105.8K, peaked at 105K at the end of May, and then slightly decreased to 92.6K by the end of June.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.