AI Insights · Timothy · July 2021
Top 5 Shopping Apps in Belgium: Q2 2021 Performance
Explore the performance trends of the top 5 shopping applications in Belgium during Q2 2021, highlighting downloads and active user metrics.
During the second quarter of 2021, the top shopping applications in Belgium saw varied performance trends across downloads and active users, with data insights provided by Sensor Tower.
The app SHEIN - Shopping Online demonstrated a fluctuating download trend, starting with approximately 22.3K downloads per week and witnessing a peak of around 30.9K in mid-April. Active users for SHEIN started at approximately 300K, with a gradual increase to a peak of 353.8K by the end of May.
Zalando – Online fashion maintained a consistent download pattern, peaking at about 17.3K in late April. Weekly active users began at 292.9K, with a significant rise to 330.6K by the end of May, before declining to approximately 284.9K by the end of June.
IKEA experienced a notable increase in downloads, reaching a high of 27.8K in the first week of May. Active users showed a remarkable growth from 14.4K at the start of the quarter to a peak of 44.5K in mid-May, before settling at around 35.4K by the end of June.
My Delhaize saw a peak in weekly downloads at approximately 14.8K in late April, while active users fluctuated, starting at 90.5K and peaking at 102.9K in late April, before a decline to 88.3K by the end of June.
Lastly, bol experienced a peak in downloads at 18.9K in mid-April, with active user counts beginning at 268.2K, reaching a high of 287.2K in late May, and then decreasing to 262.6K by the end of the quarter.
These insights into app performance in Belgium during Q2 2021 offer a snapshot of user engagement and market trends, with more detailed analytics available through Sensor Tower.
