AI Insights · Timothy · July 2021
Top 5 Shopping Apps Performance in Australia Q2 2021
In Q2 2021, the top 5 shopping apps in Australia showed varying trends in weekly downloads and active users, with some apps experiencing significant growth.
In the second quarter of 2021, the performance of the top 5 shopping apps in Australia on a unified platform revealed interesting trends. Here's a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.
Shop: All your favorite brands saw a steady pattern in weekly downloads, with a notable increase in the last week of June, reaching approximately 32.6K. The app's weekly active users fluctuated slightly but remained robust, peaking at around 270.4K in mid-April.
SHEIN - Shopping Online experienced consistent weekly downloads, with a peak of roughly 28.5K in the final week of June. Active users for SHEIN showed a steady upward trend, culminating in approximately 430K by the end of the quarter.
Amazon Shopping demonstrated a notable increase in weekly active users, peaking at about 1.13M in mid-June. The app's weekly downloads also showed upward momentum, hitting around 29.7K in the same period.
Afterpay: Shop Smarter maintained a steady download rate, with weekly downloads consistently around the 22K mark. Active users for Afterpay remained strong throughout the quarter, averaging around 490K.
eBay online shopping & selling showed a slight fluctuation in weekly downloads, peaking at about 24.6K in mid-June. The app's weekly active users remained robust, averaging around 1.75M throughout the quarter.
For more detailed insights and trends, visit Sensor Tower.
