AI Insights · Timothy · July 2021
Top 5 Parenting Apps Performance in the Middle East: Q2 2021
Discover the performance trends of the top 5 parenting apps on a unified platform in the Middle East during Q2 2021, based on Sensor Tower data.
In the second quarter of 2021, the Middle East saw notable trends in the performance of leading parenting applications on a unified platform. Data from Sensor Tower provides insights into weekly downloads, revenue, and active users for these top apps.
شرطة الأطفال - مكالمة وهمية witnessed a consistent weekly download pattern, peaking at around 29.3K in mid-May. The app maintained a solid active user base, fluctuating slightly but remaining above 72K throughout the quarter.
The Pregnancy + | Tracker App experienced a steady increase in weekly active users, reaching approximately 56K by the end of June. Weekly downloads varied, starting strong in April with over 11K and tapering to about 6.5K by the end of the quarter. Revenue showed minor fluctuations, peaking at $109 in late March and stabilizing around $77 by the quarter's end.
For Be Closer: Family location, weekly revenue remained relatively stable, with a noticeable peak of $7.6K in late May. Downloads surged to 10.3K at the end of June after a mid-quarter dip. Active users saw a sharp increase towards the quarter's end, closing at approximately 110K.
The Find my kids: live GPS tracker app showed a robust revenue trend with a peak of $7.7K at the end of May. Weekly downloads displayed a varied pattern, with a notable spike to 8.9K in early June. Active users increased steadily, reaching nearly 23K by June's end.
Lastly, My Family - Family Locator experienced a gradual rise in downloads, peaking at 7.3K in late May. Active users followed a similar trend, rising to approximately 8K in the same period. Revenue saw fluctuations, with a peak of $1.4K in mid-April before stabilizing around $700 by the end of June.
For more detailed insights into these trends, Sensor Tower provides comprehensive data and analysis on app performance across various regions and categories.