Top 5 Parenting Apps Performance in Kenya Q2 2021

In Q2 2021, the top parenting apps in Kenya demonstrated diverse performance trends across downloads, revenue, and active user metrics. Here’s a closer look at the performance of the top 5 parenting applications as tracked by Sensor Tower.

Kids Videos and Songs experienced fluctuating weekly downloads, starting with about 1.9K at the end of March and ending with approximately 1K by the end of June. Despite the ups and downs, the app maintained a relatively stable number of weekly active users, peaking at around 6K in early June.

My Family - Family Locator saw a significant increase in weekly downloads towards the end of the quarter, reaching around 1.7K by late June. The weekly active users also showed a positive trend, increasing from about 1.8K at the end of March to roughly 2.7K by the end of June. The app’s weekly revenue peaked at approximately $107 in the last week of June.

Pregnancy App maintained a steady growth in weekly downloads, starting at around 339 in late March and peaking at 771 in late May. Active users showed an overall upward trend, reaching a high of approximately 18.8K in early June before settling around 16.4K by the end of the quarter. Revenue for this app saw minimal activity, with a peak of around $3 in mid-June.

Pregnancy Calculator+Calendar exhibited consistent weekly downloads, starting at about 252 in late March and ending with around 439 by the end of June. The active users metric showed a steady increase, peaking at approximately 3.4K in the final week of June.

Pregnancy App & Baby Tracker had a mixed performance in weekly downloads, starting at around 568 at the end of March and ending at approximately 294 by the end of June. Active users, however, showed a more stable trend, peaking at about 3.4K in late June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.