Top 5 Parenting Apps in the UK Q2 2021 Performance

In the second quarter of 2021, the top five parenting apps in the United Kingdom exhibited interesting trends in terms of downloads, revenue, and active users. Here, we provide a detailed performance overview based on data from Sensor Tower.

Find my kids: live GPS tracker saw fluctuations in its weekly revenue, peaking at approximately $14.6K in late April and maintaining a steady average around $12K-$13K throughout the quarter. Weekly downloads showed a peak in mid-May at 7.7K, followed by a decline towards the end of June, closing at around 4.8K. The app's weekly active users ranged from 55.4K to 64.2K, with a notable peak in mid-May.

Pregnancy + | Tracker App experienced relatively stable weekly revenues, averaging around $400-$600. The app's downloads peaked in early May at 11.5K and maintained a consistent range of 6.1K to 7.7K for most of the quarter. Active users remained strong, with a slight dip from 510K to 488K by the end of June.

Amazon Kids+: Books, Videos… exhibited modest revenue figures, only recording revenue in June, peaking at about $33. Weekly downloads showed an upward trend, with a peak of 4.5K in the third week of June. Active users saw a gradual increase, reaching a high of 23.6K in mid-June.

Bounty - Pregnancy & Baby App did not generate any revenue during this period. The app's downloads ranged from 3K to 5.5K, with a peak in late June. Active users remained relatively stable, fluctuating between 73.3K and 83.3K throughout the quarter.

Be Closer: Family location saw a consistent weekly revenue stream, peaking at around $11.2K in late May. Downloads showed a spike in early April at 4.8K and another in early May, but generally hovered around 2.5K. The app's active user base ranged from 4.8K to 7.6K, with a notable peak in early April.

These trends provide a snapshot of the performance of the top parenting apps in the UK for Q2 2021. For more detailed insights and data, visit Sensor Tower.