AI Insights · Timothy · July 2021
Top 5 Parenting Apps in Sweden: Q2 2021 Performance
Explore the performance of the leading parenting apps in Sweden during Q2 2021, with insights on downloads, revenue, and active users from Sensor Tower's unified platform data.
In the second quarter of 2021, Be Closer: Family location experienced a peak in weekly revenue at approximately $2.7K by late April, followed by a gradual decline to about $1.9K by the end of June. Downloads saw an initial surge, reaching 2.8K in mid-April, before tapering off to around 400 by the quarter's end. The number of active users mirrored this trend, peaking at nearly 3K in early April and decreasing to under 900 by late June.
Find my kids: live GPS tracker showed a consistent upward trajectory in weekly revenue, peaking at $3.6K in late May before stabilizing around $2.3K by the end of June. The app's downloads initially declined but saw a notable increase in mid-May, reaching over 2K, while active users peaked at 15.1K in mid-May before settling to approximately 11.6K by late June.
For Baby Monitor Saby - 3G Babycam, weekly revenue fluctuated, beginning at $88 and ending at $344 by late June, with a significant dip in the middle of the quarter. Downloads fluctuated similarly, starting at 201, dipping in the middle, and slightly increasing to 157 by the end of June. Active users saw a sharp increase towards the end of the quarter, reaching a high of 149 in late June.
BabySparks - Development Activ experienced a peak in weekly revenue at $373 in mid-April before declining to $119 by the end of June. Downloads remained relatively stable throughout the quarter, with a slight peak of 149 in late June. Active users showed minor fluctuations, with a high of 365 at the start of the quarter, decreasing slightly to 351 by the end.
Finally, Preggers: Pregnancy & Baby App saw a significant increase in weekly revenue, rising from $158 at the start of the quarter to $1.8K by the end of June. Downloads remained consistent, averaging around 700 weekly. Active users stayed relatively stable, hovering around 12K throughout the quarter.
These insights, provided by Sensor Tower, offer a detailed look at the performance of these top parenting apps in Sweden. For more detailed analysis and data, visit Sensor Tower's website.
