AI Insights · Timothy · July 2021
Top 5 Parenting Apps on Unified Platform in Africa in Q2 2021
Discover the performance trends of the top 5 parenting apps in Africa during Q2 2021, including weekly downloads, revenue, and active users data.
During the second quarter of 2021, the top 5 parenting applications on a unified platform in Africa showed varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:
Be Closer: Family location saw a significant surge in weekly downloads, peaking at approximately 54K in mid-May. By the end of June, downloads had decreased to around 11K. The app’s weekly revenue experienced a peak in the last week of June at roughly $3.2K. Weekly active users also showed fluctuating trends, reaching about 66K in mid-May and ending June with approximately 26K users.
BabySparks - Development Activ displayed steady weekly revenue, peaking at around $2.3K in the final week of June. Weekly downloads remained relatively stable, with a slight increase towards the end of the quarter, reaching around 2.2K downloads in the last week of June. Active users saw a minor upward trend, ending the quarter with approximately 4.8K users.
My Family - Family Locator had a notable spike in weekly downloads in mid-April, reaching around 21K, before stabilizing at approximately 6.7K by the end of June. The app’s weekly revenue remained consistent, peaking at approximately $908 in mid-June. Active users fluctuated but remained strong, ending June with about 24.5K users.
Find my kids: live GPS tracker experienced a peak in weekly downloads at the start of June with about 2.9K downloads. Weekly revenue was relatively stable, hovering around $500 throughout the quarter. The app’s active users saw minor fluctuations, stabilizing at around 8.2K by the end of June.
Speech Blubs: Language Therapy showed a decline in weekly downloads, from approximately 5.7K at the start of the quarter to around 537 by the end of June. Weekly revenue peaked in mid-April at roughly $2K and then saw a decline, ending June with about $1.6K. Active users decreased throughout the quarter, finishing with about 1K users by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.
