Top 5 News Apps Performance in Nigeria: Q2 2021

During the second quarter of 2021, the top 5 news applications in Nigeria, as tracked on a unified platform, showcased varying performance trends in terms of downloads, revenue, and active users. Below is a detailed analysis based on data from Sensor Tower.

Medium: Read & Write Stories from A Medium Corporation saw a progressive increase in weekly revenue, peaking at approximately $416 in mid-June. Weekly downloads fluctuated, with a noticeable dip to around 1.3K in early June before recovering to over 3.3K by the end of the month. Active users experienced a steady climb, ending the quarter with nearly 11.4K users.

Bloomberg: Business News Daily by Bloomberg Finance LP displayed a modest revenue increase, concluding the quarter with $330 in the final week of June. Download numbers remained relatively stable, averaging around 200 to 400 weekly downloads, while active users hovered between 1.5K to 2K throughout the quarter.

The Economist - News, Podcasts from The Economist showed a significant spike in revenue in mid-May, reaching $269, and ended Q2 with $205. Weekly downloads remained low but steady, with a slight increase to 67 in mid-June. Active users remained consistent around the 500 mark.

The Wall Street Journal. by Dow Jones & Company, Inc., experienced minor fluctuations in revenue, peaking at $153 at the end of April and stabilizing around $125 by the end of June. Downloads saw a gradual rise, peaking at 95 in early June. Active users remained stable, averaging around 450 throughout the quarter.

Lastly, the Washington Post witnessed a steady revenue stream, peaking at $71 in mid-May. Downloads remained low, averaging around 30-40 per week. Active user count showed a declining trend, dropping from 660 at the start of the quarter to 530 by the end of June.

These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.