Top 5 Navigation Apps Performance in New Zealand for Q2 2021

During the second quarter of 2021, the top 5 navigation apps in New Zealand showcased varying performance trends. Here’s a detailed look at their weekly downloads, active users, and revenue data, based on insights from Sensor Tower.

Google Maps maintained a consistent download rate, peaking at approximately 6.4K downloads in mid-April. Active users remained strong, fluctuating between 380K and 420K throughout the quarter.

AT Mobile saw a steady stream of downloads, with a high of 2.5K in mid-April. Active users showed minor fluctuations, ranging from 19K to 20K over the period.

BPme experienced a gradual increase in downloads, reaching a peak of 2.3K by the end of May. Active users hovered around the 3.5K mark, with slight variations throughout the quarter.

Find my Phone - Family Locator saw a notable rise in downloads, climbing from 179 to 778 by the end of June. Revenue trends showed peaks, particularly in mid-April and late June, with weekly revenues reaching up to $319. Active users also increased steadily, from 254 to 853 during the quarter.

Waze Navigation & Live Traffic had modest download numbers, with a peak of 1.1K in early May. Active users fluctuated between 17K and 20K, showing a slight dip in late May but recovering by the end of June.

These insights are derived from Sensor Tower's comprehensive data, offering a glimpse into the navigation app market's dynamics in New Zealand for Q2 2021. For more detailed analytics and trends, visit Sensor Tower.