AI Insights · Timothy · July 2021
Top 5 Lifestyle Applications in Germany in Q2 2021
Discover the performance trends of the top 5 lifestyle apps in Germany during Q2 2021, based on Sensor Tower data.
During the second quarter of 2021, the top 5 lifestyle applications in Germany showed varied performance trends across downloads and active users. Here’s a detailed look at each app's journey, based on data from Sensor Tower.
Pinterest saw a steady decline in weekly downloads, starting from approximately 87K at the end of March and dropping to around 66K by the end of June. Weekly active users also displayed a downward trend, decreasing from about 7.9M to 7.1M over the quarter.
Amazon Alexa experienced fluctuations in weekly downloads, with a notable peak of around 89K in the week of June 21. The number of weekly active users remained relatively stable, averaging around 1M throughout the quarter.
Rossmann - Coupons & Angebote maintained a consistent download rate, with numbers hovering around 30K to 34K most weeks, and peaking at approximately 41K in the final week of June. The weekly active users showed some variability but ended the quarter with about 885K users.
McDonald’s Deutschland experienced a peak in weekly downloads around the end of May, reaching close to 98K. Active users fluctuated throughout the quarter, rising to over 1M in the week of May 31, before stabilizing at around 926K by the end of June.
chayns® showed notable growth in weekly downloads through mid-May, peaking at approximately 44K. However, this was followed by a decline to around 15K by the end of June. Weekly active users increased steadily until mid-May, reaching about 104K, before dipping to approximately 83K by the end of the quarter.
For more insights and detailed analytics, visit Sensor Tower.