AI Insights · Timothy · July 2021
Top 5 Apparel Apps Performance in South Africa Q2 2021
In Q2 2021, the top 5 apparel apps in South Africa saw varying trends in downloads and active users. Detailed insights from Sensor Tower reveal the performance metrics.
In the second quarter of 2021, the top 5 apparel applications in South Africa showcased diverse performance trends in terms of weekly downloads and active users. Below, we delve into the specifics of each app's performance, based on data from Sensor Tower.
SHEIN - Shopping Online demonstrated a consistent presence in the market with weekly downloads fluctuating between 28.9K and 49.1K. The app saw a peak in downloads in mid-April and remained relatively stable throughout the quarter. Active users steadily increased from 315.2K at the end of March to 362.6K by the end of June, indicating sustained user engagement.
Nike: Shoes, Apparel, Stories experienced significant growth in the early part of the quarter. Downloads surged from 2.3K in early April to over 12K in early May, followed by a gradual decline to 7.1K by the end of June. Active users mirrored this trend, rising from 1.8K to 20.2K in early May before stabilizing around 19.5K by the end of the quarter.
LovelyWholesale-Shopping saw a notable spike in downloads mid-quarter, peaking at 13.3K in mid-April. However, downloads sharply declined to as low as 360 by the end of June. Active users followed a similar pattern, rising to 9.3K in mid-May before dropping to around 2.1K by the end of the quarter.
Floryday - Shopping & Fashion had a steady increase in weekly downloads, reaching a high of 8.2K by the end of May. Despite some fluctuations, the app maintained a strong presence with active users growing from 10.9K at the end of March to 11.7K by the end of June, indicating consistent user interest.
sportscene Online Shopping maintained a moderate download rate throughout the quarter, with weekly downloads ranging from 2.3K to 5K. Although the app did not show significant spikes, it managed to sustain user interest, as reflected in its download consistency.
These insights from Sensor Tower highlight the varied performance of the top apparel apps in South Africa for Q2 2021. For more detailed analytics and insights, visit Sensor Tower.
