AI Insights · Timothy · July 2021
Top 5 Apparel Apps in South America Q2 2021 Performance
Discover the performance trends of the top 5 apparel apps in South America during Q2 2021, including weekly downloads and active users.
In Q2 2021, the top 5 apparel apps in South America experienced varied trends in their weekly downloads and active users. Here is a detailed look at their performance based on Sensor Tower data.
SHEIN - Shopping Online saw a significant number of weekly downloads, starting the quarter with approximately 933K at the end of March and slightly declining to around 652K by the end of June. The app maintained a high level of weekly active users, beginning with around 6.87M and ending the quarter with about 7.23M.
Riachuelo – Comprar roupas experienced a stable trend in weekly downloads, starting with 320K at the end of March and ending with 287K by the end of June. The weekly active users also showed a steady increase, starting from 1.13M and peaking at approximately 1.30M in mid-June before slightly dropping to around 1.22M by the end of June.
Lojas Renner - Comprar Roupas had relatively consistent weekly downloads, fluctuating between 200K and 170K throughout the quarter. The active user base showed a consistent upward trend, beginning at 1.77M and reaching about 1.99M by the end of June.
C&A: Moda Masculina e Feminina showed variability in weekly downloads, starting with 193K at the end of March, peaking at 225K in mid-April, and ending at around 174K by late June. The weekly active users showed a steady trend, starting at around 687K and maintaining a consistent level, ending at approximately 671K.
Marisa: Roupas, Calçados, Moda had fluctuating weekly downloads, beginning with 146K and peaking at 310K in early May before ending the quarter at about 186K. The active user metrics reflected a general upward trend, starting at 642K and reaching approximately 822K by the end of June.
For more detailed insights and data, visit Sensor Tower.
