AI Insights · Timothy · July 2021
Top 5 Apparel Apps in the Netherlands: Q2 2021 Performance
Discover the performance trends of the top 5 apparel apps in the Netherlands during Q2 2021, including weekly downloads and active users.
In the second quarter of 2021, the top 5 apparel apps in the Netherlands exhibited varied performance trends across weekly downloads and active users. Here’s a closer look at how these apps fared:
SHEIN - Shopping Online saw its weekly downloads fluctuate between approximately 24K and 34K. The highest number of downloads was recorded in the last week of March, with a slight decline over the quarter. The app's active users remained relatively stable, ranging from 715K to 820K, peaking in the last week of May.
Zalando – Online fashion experienced consistent weekly downloads, with a notable peak of about 28K in the first week of May. Active users for Zalando showed a steady trend, oscillating between 331K and 377K, with the highest activity observed at the end of May.
ABOUT YOU Online Fashion Shop had a significant spike in weekly downloads, reaching approximately 20K in the first week of June. Active users for the app showed a steady trend, fluctuating between 86K and 102K, with the highest numbers in early May.
H&M - we love fashion demonstrated a stable download trend with weekly numbers ranging from 6K to 9K. Active users for H&M ranged from 250K to 322K, peaking in the last week of March and showing some fluctuations throughout the quarter.
ZARA had a notable increase in downloads in the third week of June, reaching about 25K. Throughout the quarter, active users for ZARA ranged between 92K and 109K, with the highest activity recorded in the last week of June.
These insights into the performance of the top 5 apparel apps in the Netherlands during Q2 2021 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
