AI Insights · Timothy · July 2021
Top 5 Apparel Apps in Nigeria - Q2 2021 Performance
Discover the performance of the top 5 apparel apps in Nigeria during Q2 2021, including trends in downloads, revenue, and active users.
In the second quarter of 2021, the top 5 apparel apps in Nigeria exhibited varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of the key metrics for these leading apps.
SHEIN-Shopping Online saw a notable increase in weekly downloads, starting at 1.2K in late March and peaking at 2.4K by the end of May. The app's weekly active users also demonstrated growth, rising from 11.9K to nearly 15K by the end of June.
ASOS maintained a steady increase in weekly downloads, beginning at around 1K in March and reaching up to 1.5K by the end of June. Weekly active users fluctuated slightly but remained around the 10K to 11K range throughout the quarter.
Format experienced a gradual rise in weekly downloads, starting at 576 in late March and climbing to over 1K by the end of June.
Newchic - Fashion Online had a varied performance in downloads, with a significant increase to 1.1K in the final week of June after fluctuating between 300 and 900 downloads throughout the quarter. Weekly active users saw a similar trend, peaking at 1.6K by the end of June.
Latest African Fashion Styles showed consistent weekly downloads, ranging from 331 to 763, with a peak of 763 in early May.
For more detailed insights and data, visit Sensor Tower.
