Top 5 Apparel Apps in Malta: Q2 2021 Performance

In the second quarter of 2021, Malta's top 5 apparel apps on a unified platform demonstrated varied performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics for these popular apps.

SHEIN - Shopping Online recorded a fluctuating download trend throughout the quarter. Starting from 655 downloads in the last week of March, the app saw a peak of 714 downloads in mid-April before experiencing a decline to 308 downloads by the end of May. The quarter ended with a slight recovery to 372 downloads in late June.

ZAFUL - My Fashion Story showed a similar pattern with its weekly downloads. The app began with 482 downloads at the end of March, peaked at 578 downloads in mid-April, and then saw a gradual decline to 206 downloads by the end of June.

ASOS - Discover Fashion Online experienced a relatively stable download rate. Starting from 295 downloads in late March, the app reached a peak of 374 downloads at the end of May. However, it faced a decline to 202 downloads by the quarter's end.

ZARA had a more stable performance compared to others. The app started with 244 downloads in the last week of March, remained relatively constant through April and May, and then saw a significant spike to 463 downloads in the third week of June, before settling at 191 downloads by the end of the month.

Lyst: Shop Fashion Brands had the lowest download numbers among the top 5. Starting at 202 downloads in late March, it saw a peak of 275 downloads in early May but then experienced a sharp decline, ending the quarter with just 47 downloads in the last week of June.

For more detailed insights and data, visit Sensor Tower.