Top 5 Apparel Apps in Madagascar: Q2 2021 Performance

In the second quarter of 2021, the top 5 apparel applications in Madagascar demonstrated varied performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into the weekly metrics of these popular apps.

SHEIN-Shopping Online saw its weekly downloads fluctuate, starting at about 97 at the end of March and reaching a peak of 198 in mid-April, before stabilizing around the 120s towards the end of June. Active users showed a consistent upward trend, starting from 463 in late March and increasing steadily to 657 by the end of June.

Zara experienced a notable increase in weekly downloads, peaking at 235 in the week of June 21. Active users also increased, starting from 701 at the end of March and reaching a high of 992 in the same week. The quarter ended with 877 active users.

Stradivarius - Clothing Store’s weekly downloads were relatively low, with a significant jump to 43 in the week of June 21, before settling at 21 by the end of the month. Active users followed a similar pattern, starting at 44 in late March, peaking at 77 in the same week, and ending at 58.

Myntra - Fashion Shopping App maintained a steady download rate of 7 per week throughout most of the quarter, with a spike to 22 in the last week of June. Active users increased gradually from 189 at the end of March to 250 by the end of June.

ジーユー had minimal weekly downloads, peaking at 10 in early May and then declining to 1 by the end of May. Active users fluctuated, starting at 21 in late March, peaking at 32 in mid-May, and ending at 22.

For more detailed insights and data, visit Sensor Tower.