AI Insights · Timothy · July 2021
Top 5 Apparel Apps in Dominican Republic: Q2 2021 Performance
Explore the performance of the top apparel apps, including SHEIN and Fashion Nova, in the Dominican Republic during the second quarter of 2021 based on Sensor Tower data.
During the second quarter of 2021, the top five apparel apps on the unified platform in the Dominican Republic showcased varied performance trends, as reported by Sensor Tower.
SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting at approximately 9K and reaching around 12.8K by the end of June. The app's weekly active users also increased steadily from 125K to over 161K throughout the quarter.
Fashion Nova - Online Shopping experienced a gradual increase in weekly downloads, beginning at 1.6K and peaking at about 2K. The app's active user base grew from 6.3K to approximately 7.3K by the end of the quarter.
ZARA demonstrated a notable upward trend in downloads, starting at 762 and climbing to about 1.5K. The number of weekly active users also showed a positive trend, rising from 5.2K to about 6.5K over the quarter.
Forever 21 experienced fluctuations in weekly downloads, with numbers starting at 1.3K, dipping mid-quarter, and ending at 777. Weekly active users saw a downward trend, decreasing from 5.1K to approximately 3.9K.
Finally, BERSHKA maintained a steady download rate, starting at 982 and increasing to over 1.1K by the end of June. Weekly active users fluctuated slightly, beginning at 5.3K and ending at around 5.6K.
These insights provide a snapshot of the competitive landscape for apparel apps in the Dominican Republic, with detailed data available through Sensor Tower for further analysis.
