Top 5 Apparel Apps Performance in Denmark Q2 2021

During the second quarter of 2021, the top 5 apparel apps in Denmark showcased interesting trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at 14.9K in early June. The app saw a notable decline towards the end of the quarter, landing at 7K. The active users showed a steady increase, reaching a high of 75.6K in the week of June 7, before settling at 65.4K by the end of June.

Zalando – Online fashion maintained relatively stable weekly downloads, with a peak of 8K in early May. Downloads saw a gradual decline, ending the quarter at 4.8K. The app’s active users remained consistent, peaking at 176.7K in late May and stabilizing around 160.5K towards the end of June.

ABOUT YOU Online Fashion Shop showed a significant spike in downloads, reaching 16.3K in the final week of June. Weekly active users also saw a sharp rise, peaking at 37.2K by the end of the quarter, indicating a growing user base.

H&M - we love fashion displayed consistent growth in weekly downloads, with a notable peak of 5K in the last week of June. Active users remained relatively stable, peaking at 131.4K in late May and maintaining around 124.4K towards the end of June.

Boozt.com experienced modest weekly downloads, peaking at 3.4K in early May. The app saw a consistent number of active users, peaking at 14.5K in early May and stabilizing around 12.6K by the end of June.

For more in-depth insights and detailed analytics, visit Sensor Tower.