AI Insights · Timothy · July 2021
Top 5 Apparel Apps in Switzerland Q2 2021: Performance Overview
In Q2 2021, the top 5 apparel apps in Switzerland showed varied trends in downloads and active users. Detailed insights from Sensor Tower reveal significant activities for SHEIN, Zalando, H&M, ABOUT YOU, and ZARA.
During the second quarter of 2021, the top 5 apparel applications in Switzerland experienced diverse performance trends. Here’s a detailed look at the weekly downloads and active users for these apps based on Sensor Tower data.
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, ranging from around 10.6K to 16.2K. The app peaked at 16.2K downloads during the week of April 5. Active users for SHEIN also demonstrated a steady increase, topping at nearly 137.9K by the end of May.
Zalando – Online fashion maintained a steady weekly download rate, fluctuating between approximately 7.3K and 9.3K. The highest number of downloads was recorded in the week of April 26. Active users for Zalando showed a slight uptrend, reaching a peak of about 192.8K in mid-June before slightly decreasing towards the end of the quarter.
H&M - we love fashion experienced a consistent download rate, with weekly downloads ranging from 4K to 5.6K. The app saw its highest download week in mid-June with 5.6K downloads. Active users for H&M were relatively stable, peaking at nearly 168.7K in late May.
ABOUT YOU Online Fashion Shop exhibited a varied trend in weekly downloads, with numbers rising from around 2.1K to a peak of 6.1K in early May. Active users for ABOUT YOU also showed an upward trajectory, reaching approximately 26.9K in early June.
ZARA had a consistent weekly download rate, ranging from 2K to 2.9K, with the highest downloads occurring in mid-June. Active users for ZARA remained relatively stable, peaking at about 42.2K in mid-June.
For more detailed insights and data, visit Sensor Tower.
