AI Insights · Timothy · July 2021
Top 5 Apparel Apps in Belarus: Q2 2021 Performance
Explore the performance of the top 5 apparel apps in Belarus during Q2 2021, including download trends and active user metrics from Sensor Tower.
The second quarter of 2021 saw notable trends in the performance of the top five apparel apps in Belarus, as indicated by Sensor Tower's data. These insights help us understand the market dynamics for both iOS and Android platforms.
SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at approximately 2.9K in mid-May. The app's weekly active users steadily increased from 17.3K at the start of April to 24.2K by the end of June.
FARFETCH - Shop Luxury Fashion had a gradual decline in weekly downloads, starting from 1.2K at the end of March and dropping to around 545 by the end of June. Despite this, its weekly active users remained relatively stable, averaging around 4.1K throughout the quarter.
ASOS - Discover Fashion Online saw a peak in downloads in mid-April with 1.1K, but experienced a downward trend afterward, ending the quarter with 605 downloads. Active users showed a similar pattern, peaking at 11.8K in late April before stabilizing around 10.4K by the end of June.
ZARA had a consistent download rate, with a minor peak of 864 downloads in the third week of June. Its weekly active users hovered around 7.3K to 7.9K during the quarter, showing slight fluctuations but remaining relatively stable overall.
Chic Me - Chic in command saw a significant increase in weekly downloads, especially in late April, reaching 902 downloads. The app's active users grew steadily from 1.1K at the end of March to over 3K by the end of June.
These insights from Sensor Tower highlight the competitive landscape and user engagement trends for apparel apps in Belarus during Q2 2021. For more detailed analytics and insights, visit Sensor Tower.
