AI Insights · Timothy · July 2021
Top 5 Apparel Apps Performance in Belgium, Q2 2021
Discover the performance of the top 5 apparel applications in Belgium during Q2 2021, based on download and active user trends.
In the second quarter of 2021, the top 5 apparel applications in Belgium showed varying trends in weekly downloads and active users. Data from Sensor Tower provides insights into the performance of these apps on a unified platform.
SHEIN - Shopping Online saw weekly downloads fluctuating between 18K and 31K, peaking mid-April. The app maintained a consistent number of weekly active users, ranging from 300K to 354K, indicating strong user engagement.
Zalando – Online fashion experienced a gradual decline in weekly downloads from 13K to 10K over the quarter. Active users showed a more varied trend, starting at 293K and peaking at 331K by the end of May, before dropping to 285K by the end of June.
ABOUT YOU Online Fashion Shop had its highest weekly downloads at the beginning of May with around 16K downloads. Active users also increased significantly during this period, from 29K in late March to 51K in early May, maintaining around 41K to 44K towards the end of the quarter.
H&M - we love fashion showed a steady download rate, with a peak of nearly 8K in the last week of May. The app's weekly active users ranged from 171K to 199K, peaking at the end of May and maintaining a strong user base throughout the quarter.
Nike: Shoes, Apparel, Stories experienced stable weekly downloads, varying between 3.5K and 5.7K. Active users remained consistent, ranging from 67K to 76K, demonstrating steady user interest and engagement.
For more detailed insights and data, visit Sensor Tower.
