AI Insights · Timothy · July 2021
Top 5 Utilities iOS Apps in the UK for Q2 2021
Discover the performance trends of the top 5 utility apps on iOS in the UK during Q2 2021, including key insights on downloads, revenue, and active users.
During the second quarter of 2021, the top 5 utility applications on iOS in the United Kingdom exhibited varied performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.
NordVPN: VPN Fast & Secure saw a steady increase in weekly revenue, peaking at approximately $31K in the final week of June. Weekly downloads fluctuated, with notable peaks of around 12K in the weeks of June 21 and June 28. The app also maintained a robust active user base, reaching nearly 109K by the end of June.
Norton 360 Security & VPN experienced a consistent weekly revenue trend, with a high of $26K in early May. Downloads, however, showed a downward trend, starting at 7.4K in early April and dropping to 5.1K by the end of June. Active users fluctuated slightly but remained strong, ending the quarter at approximately 98K.
QR Code Reader · demonstrated a steady rise in weekly revenue, culminating at around $21K in late June. Downloads peaked at over 20K in mid-May before stabilizing. Active users also saw fluctuations, with a peak of approximately 55K in mid-May before settling around 44K at the end of June.
McAfee Security: Privacy & VPN maintained consistent weekly revenue, averaging around $12K to $15K throughout the quarter. Weekly downloads showed a slight decline, starting at 4.8K in early April and decreasing to 2.6K by the end of June. Active users remained stable, hovering around 45K to 48K.
Sticker Now - Emoji & Memes experienced a decline in both weekly revenue and downloads. Revenue dropped significantly from $16K in early April to just $3.4K in early June. Downloads also decreased from 9.8K in late March to under 1K by early June. Active users followed a similar trend, decreasing from around 74K in early April to 59K by the end of June.
For more detailed insights and analytics on these and other apps, visit Sensor Tower.