AI Insights · Timothy · July 2021
Top 5 Shopping Apps on iOS in Netherlands Q2 2021
Analyzing the performance of the top 5 shopping apps on iOS in the Netherlands during Q2 2021, highlighting trends in downloads, active users, and revenue.
During the second quarter of 2021, the top five shopping apps on the iOS platform in the Netherlands exhibited notable trends in downloads and active users. This analysis provides insights into the performance of SHEIN - Shopping Online, Vinted: Sell vintage clothes, Marktplaats - buy and sell, bol, and Zalando – Online fashion. Data for this analysis is sourced from Sensor Tower, and more detailed insights can be found on their platform.
SHEIN - Shopping Online showed a moderate but steady pattern in weekly downloads, peaking at about 17.9K in late March and experiencing a slight decline to approximately 12.7K by the end of June. Active user metrics for the app were robust, with users peaking at around 423K at the end of May, before stabilizing at approximately 397K by the end of the quarter.
Vinted: Sell vintage clothes experienced fluctuations in weekly downloads, starting strong at about 20K in early April and tapering to around 9K by the end of June. The app maintained a high level of weekly active users, peaking at approximately 527K at the end of April and gradually declining to around 431K by the end of June.
Marktplaats - buy and sell maintained a consistent download rate, averaging around 11K downloads per week. The app’s active user base remained stable, with a slight peak at approximately 383K in mid-May and a minor decline to around 341K by the end of June.
bol saw its weekly downloads fluctuate, starting at around 12.8K in early April and ending at approximately 9.6K by the end of June. The app’s weekly active users reached a peak of about 283K in late May but saw a slight decrease to around 256K by the end of the quarter.
Zalando – Online fashion experienced a notable peak in weekly downloads at approximately 14.6K in early May, which then tapered off to around 7.2K by the end of June. Active users for Zalando showed a peak of about 192K at the end of May and a gradual decline to approximately 169K by the end of the quarter.
For a more comprehensive analysis and additional insights, visit Sensor Tower.
