Top 5 Shopping Apps on iOS in Italy Q2 2021

During the second quarter of 2021, the top shopping apps on iOS in Italy showed varied performance in terms of weekly downloads and active users. Here's a closer look at how SHEIN - Shopping Online, Amazon, Zalando – Online fashion, Wish: Shop and Save, and ZARA performed.

SHEIN - Shopping Online saw a consistent trend in weekly downloads, with numbers ranging from around 25K to 41K. The highest downloads occurred in the first week of April with approximately 41K downloads. Active users for SHEIN remained relatively stable, peaking at 1.4M in the last week of May.

Amazon experienced a gradual decline in weekly downloads, starting from around 34K at the end of March and dropping to approximately 21K by the end of June. Despite this, the app maintained a steady base of active users, fluctuating between 1.1M and 1.2M throughout the quarter.

Zalando – Online fashion showed a slight decrease in weekly downloads, beginning with about 24K in early April and ending with around 14K in late June. Active users for Zalando remained fairly consistent, averaging around 330K to 350K users per week.

Wish: Shop and Save experienced a notable decline in weekly downloads, from approximately 20K in early April to about 7K by the end of June. Its active users also saw a downward trend, dropping from around 748K in the first week of April to about 488K in the last week of June.

ZARA had relatively stable weekly downloads, fluctuating between 9K and 14K throughout the quarter. The highest downloads were recorded in the last week of June with around 14K. Active users for the app saw a significant increase towards the end of the quarter, peaking at approximately 182K in the third week of June.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the shopping app market on iOS in Italy during Q2 2021. For more detailed analytics and trends, visit Sensor Tower.