AI Insights · Timothy · July 2021
Top 5 Shopping Apps on iOS in Ghana: Q2 2021 Performance
Discover the performance trends of the top 5 shopping apps on iOS in Ghana for Q2 2021, including downloads and active users data.
In the second quarter of 2021, the top 5 shopping apps on iOS in Ghana showed varied performance trends in terms of downloads and active users. Here's a closer look at how each app fared during this period.
Jiji Ghana, published by Walie Holdings Ltd., experienced a steady decline in weekly downloads, starting at 3K at the end of March and dropping to around 2.5K by the end of June. Active users also saw a downward trend, from approximately 20.7K to 15.8K over the same period.
Jumia Online Shopping, from Africa Internet Group, showed a positive trend in downloads, increasing from 1.9K in early April to about 2.7K by late June. Active users for this app increased gradually from 20.2K to 22.1K, indicating a growing user base.
Alibaba.com, published by 杭州阿里巴巴广告有限公司, had fluctuating download numbers, starting at 2.7K at the end of March and decreasing to 1.5K by the end of June. Despite the fluctuations in downloads, active users remained relatively stable, ending the quarter at around 21.8K.
KiKUU: Online Shopping Mall, published by KiKUU, saw a moderate increase in downloads, from 1.5K in late March to about 1.6K by the end of June. Active users showed consistency, with a slight increase from 16.7K to 17K over the quarter.
Tonaton, from Saltside Technologies AB, had fairly stable download numbers, maintaining around 1.4K to 1.5K throughout the quarter. Unfortunately, there was no active users data available for this app.
These insights highlight the varying performance of shopping apps in Ghana, offering a glimpse into user engagement and market trends. For more detailed insights, visit Sensor Tower.
