AI Insights · Timothy · July 2021
Top 5 Shopping Apps on iOS in Europe Q2 2021
Discover the performance of the top 5 shopping apps on iOS in Europe during Q2 2021, including download trends and active user statistics.
During the second quarter of 2021, the top 5 shopping apps on iOS in Europe showcased varying trends in downloads and active user metrics. Here’s a detailed look at their performance:
SHEIN - Shopping Online consistently led the pack with impressive weekly downloads, starting strong with approximately 512K downloads in the last week of March. Despite a minor dip mid-quarter, the app recovered, ending June with around 402K weekly downloads. The app also maintained a robust active user base, peaking at over 10M in late May before slightly decreasing to around 9.7M by the end of June.
Vinted: Sell vintage clothes experienced a steady decline in downloads, starting from roughly 455K in late March to around 155K by the end of June. Active user numbers followed a similar trend, starting at approximately 2.9M and gradually decreasing to about 2.8M.
AliExpress - Shopping App saw a downward trend in weekly downloads, beginning with around 297K in late March and dropping to about 140K by the end of June. Active users also decreased from approximately 8.9M to about 6.6M over the same period.
Zalando – Online fashion maintained a relatively stable download rate, hovering around 140K to 200K throughout the quarter. The app’s active user base showed slight fluctuations, starting at about 2.4M and ending the quarter at around 2.3M.
H&M - we love fashion displayed consistent weekly downloads, beginning with roughly 138K and peaking at around 150K mid-June, before settling at about 145K by the end of the quarter. Active users saw a slight increase from approximately 3.2M to around 3.3M.
These insights, sourced from Sensor Tower, provide a glimpse into the performance dynamics of leading shopping apps in Europe. For more detailed analysis and data, visit Sensor Tower.
