AI Insights · Timothy · July 2021
Top 5 Shopping Apps on iOS in Estonia: Q2 2021 Performance
Explore the performance of the top 5 shopping apps on iOS in Estonia during Q2 2021, including trends in downloads and revenue.
During the second quarter of 2021, the iOS shopping app market in Estonia showed varied performance among the top 5 apps. Here’s a closer look at how these apps fared based on data from Sensor Tower.
ABOUT YOU Online Fashion Shop experienced fluctuations in weekly downloads, starting at around 1K at the end of March and gradually declining to approximately 300 by the end of June. Despite the initial higher download rates, the numbers steadily decreased over the quarter.
SHEIN - Shopping Online also saw a decrease in weekly downloads, beginning the quarter with about 738 downloads per week and dropping to around 384 by the last week of June. The downloads showed a general downward trend with minor fluctuations throughout the period.
AliExpress - Shopping App maintained a relatively stable download rate, starting at 589 weekly downloads at the end of March and seeing minimal variation, ending the quarter at approximately 318 weekly downloads. The app’s performance was consistent with slight weekly changes.
Rimi showed a notable increase in weekly downloads mid-quarter, peaking at 792 in the week of June 14. The downloads started at around 259 at the end of March and saw a significant jump in the last few weeks of June.
Wish: Shop and Save experienced a steady decline in weekly downloads, beginning the quarter with 318 downloads and decreasing to approximately 103 by the end of June. The app’s download trend was downward throughout the quarter.
These trends highlight the diverse performance of shopping apps in Estonia during Q2 2021. For more detailed insights and data, visit Sensor Tower.
