Top 5 Shopping Apps on iOS in Denmark - Q2 2021

In Q2 2021, the top shopping apps on iOS in Denmark exhibited diverse performance trends. Here’s a closer look at the metrics for the leading five apps, based on data from Sensor Tower.

SHEIN - Shopping Online observed a fluctuation in weekly downloads, starting at 7.6K in late March, peaking at 11.4K in early June, and then declining to 4.3K by the end of June. Weekly active users for the app showed a general upward trend, rising from 41K in late March to a peak of 55.2K in early June, before tapering off to 45.1K by the end of the quarter.

Zalando – Online fashion experienced a steady decrease in weekly downloads throughout the quarter, starting at 4.3K in late March and dropping to 3K by the end of June. Despite this, the app maintained a relatively stable number of weekly active users, fluctuating around the 100K mark, peaking at 110K in late May.

ABOUT YOU Online Fashion Shop showed significant variability in weekly downloads. The app had a slow start with 2.7K downloads in late March, spiked to 9.7K in late June, and reached a high of 12.4K in the final week of the quarter. Active users followed a similar trend, increasing from 8.3K in late March to a peak of 24.5K by the end of June.

Tise | Reuse fashion had a notable decline in weekly downloads, starting strong with 12K in late March but dropping to 1.6K by the end of June. The app's weekly active users also decreased over the quarter, from 16.4K in late March to 11.1K by the end of June.

IKEA saw a dramatic rise in weekly downloads, starting at 522 in mid-May, peaking at 10K by the end of May, and then dropping to 4.3K in late June. Weekly active users followed this trend, beginning at 422 in mid-May and reaching a high of 11.9K in early June, before declining to 8.6K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.