AI Insights · Timothy · June 2021
Top 5 Shopping Apps on iOS in Germany: Q2 2021 Performance
Discover the performance trends of the top 5 shopping apps on iOS in Germany for Q2 2021, including downloads, active users, and revenue.
In the second quarter of 2021, the top 5 shopping apps on iOS in Germany showed varied performance in terms of downloads and active users. Here we break down the trends for each app, based on data from Sensor Tower.
Kleinanzeigen - without eBay saw a decline in weekly downloads, starting from approximately 60K at the end of March and dropping to around 46K by the end of June. Weekly active users also decreased, from about 2M to 1.8M over the same period.
Vinted: Sell vintage clothes experienced a significant drop in weekly downloads, beginning the quarter with about 48K and ending with roughly 29K. The app's weekly active users followed a similar trend, decreasing from around 300K to 280K.
SHEIN - Shopping Online maintained a relatively stable download rate, fluctuating between 37K and 56K throughout the quarter. The app's weekly active users showed a slight increase overall, starting at 673K and peaking at 836K before ending the quarter at 709K.
Amazon experienced consistent weekly downloads, ranging from 38K to 52K. The active user base remained stable as well, fluctuating around 1.8M throughout the quarter, ending with approximately 1.84M active users.
Klarna | Shop now. Pay later. saw a steady increase in weekly downloads, beginning at around 32K and reaching up to 44K by mid-June, before settling at 36K. The app's weekly active users also rose, starting at 464K and ending the quarter at approximately 552K.
For more detailed insights and data, visit Sensor Tower.
