AI Insights · Timothy · July 2021
Top 5 iOS News Apps in Australia Q2 2021 Performance
Explore the performance trends of the top 5 iOS news applications in Australia during Q2 2021, focusing on downloads, revenue, and active users.
In the second quarter of 2021, the top five iOS news applications in Australia displayed varied performance trends across downloads, revenue, and active user metrics. Here's a closer look at each application's performance.
Australian Financial Review experienced a stable revenue trend with weekly figures hovering around $13K to $15K, peaking at approximately $15.4K in the final week of March. Downloads fluctuated, starting with 284 downloads in late March, dipping mid-quarter, and ending with a rise to 374 downloads by the end of June.
The Guardian - Live World News showed more variability, with weekly revenue ranging from $10.3K to $15.2K. The app's downloads peaked at 1.03K in the last week of June, following a steady increase from 254 downloads in mid-June. The weekly active users remained relatively stable, averaging around 23K to 25K throughout the quarter.
Herald Sun saw its revenue peak at $14.7K in early May, with a slight decline towards the end of the quarter. Downloads remained consistent, with a notable peak of 423 downloads in the first week of June. Active user numbers hovered around 22K, showing minor fluctuations over the quarter.
The Australian exhibited a steady revenue pattern, with figures ranging from $8.6K to $12.2K, peaking in early June. Downloads saw a significant increase towards the end of June, reaching 1.02K. Active users increased steadily, closing the quarter at around 21K.
The Age reported a revenue peak of $14K at the end of June, with fluctuations throughout the quarter. Downloads were highest in the first week of April at 506, before stabilizing around 300-450 towards the end of June.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
